Media planning involves coordination of three levels of strategy ...

[captainjonesify]

Media planning involves coordination of three levels of strategy formulations:
 a. marketing strategy, advertising strategy, and message strategy.
  b. marketing strategy, advertising strategy, and media strategy.
  c. promotion strategy, advertising strategy, and message strategy.
  d. promotion strategy, placement strategy, and media strategy.
  e. marketing strategy, placement strategy, and media strategy.

Question 2

Mature consumers are poorer and less willing to spend than ever before.
 a. True
  b. False
 Indicate whether the statement is true or false

[missalyssa26]

Answer to Question 1

b

Answer to Question 2

False

[captainjonesify]

Correct answers!

[missalyssa26]

Great! Please up vote