Author Question: The first step in frequency value planning is to define the budget. a. True b. False Indicate ... (Read 37 times)

rosent76 · **on:** Jun 29, 2018

The first step in frequency value planning is to define the budget.
a. True
b. False
Indicate whether the statement is true or false

Question 2

The first major step in the market segmentation process is to identify bases, such as behavior or demographics, to segment the market.
a. True
b. False
Indicate whether the statement is true or false