Effective reach planning generally leads to using one medium. a. ...

[rosent76]

Effective reach planning generally leads to using one medium.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Market segmentation is the act of dividing a market into distinct groups of customers who might require separate products or marketing mixes.
 a. True
  b. False
 Indicate whether the statement is true or false

[pangili4]

Answer to Question 1

False

Answer to Question 2

True