Generally speaking, more prospective customers are reached when a ...

[leilurhhh]

Generally speaking, more prospective customers are reached when a media schedule focuses on a single medium rather than using multiple media.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Discuss the costs and benefits of regulation and who pays for or receives each, respectively. When is regulation justified?

[hollysheppard095]

Answer to Question 1

False

Answer to Question 2

The costs associated with regulation include the cost of complying, enforcement costs, and costs associated with unintended side effects resulting from regulations. Companies often incur the cost of complying with a regulatory remedy. Enforcement costs are incurred by regulatory agencies and paid for by taxpayers. The unintended side effects that might result from regulations represent a cost to both buyers and sellers.

Regulation offers three major benefits. First, consumer choice among alternatives is improved when consumers are better informed in the marketplace. Second, when consumers become better informed, product quality tends to improve in response to consumers' changing needs and preferences. Finally, reduced prices resulting from a reduction in a seller's information market power is a third regulatory benefit. Consumers are the primary beneficiary of regulation.

In sum, regulation is theoretically justified only if the benefits exceed the costs.

[leilurhhh]

Thank you

[hollysheppard095]

No problemo