Author Question: Customer lifetime value refers to all product category purchases that an individual will make during ... (Read 66 times)

fasfsadfdsfa · **on:** Jun 29, 2018

Customer lifetime value refers to all product category purchases that an individual will make during his or her lifetime.
a. True
b. False
Indicate whether the statement is true or false

Question 2

One criticism of advertising is that it creates and perpetuates stereotypes.
a. True
b. False
Indicate whether the statement is true or false