Author Question: The major difference between websites and other alternative online ad formats is that users seek out ... (Read 88 times)

Sufayan.ah · **on:** Jun 29, 2018

The major difference between websites and other alternative online ad formats is that users seek out websites in a goal-oriented fashion.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Brand associations can be conceptualized in terms of type, favorability, strength, and uniqueness.
a. True
b. False
Indicate whether the statement is true or false