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Author Question: When Gabriella logs on to Dell's website, she sees a notebook model priced well below 1,000. As she ... (Read 96 times)

rachel9

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When Gabriella logs on to Dell's website, she sees a notebook model priced well below 1,000. As she continues through the site to view the other options, she realizes the first one she saw was the cheapest model available, but she of course wants more features. Dell is utilizing
 A) bait and switch.
  B) price lining.
  C) captive pricing.
  D) penetration pricing.
  E) bait pricing.

Question 2

Breyer's produces a variety of ice cream flavors and lines of varying qualities. The higher quality ice cream varieties are priced higher than the basic ones. Breyer's is using ____ to price its ice cream.
 A) captive pricing
  B) price baiting
  C) premium pricing
  D) bait pricing
  E) differential pricing



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patma1981

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Answer to Question 1

E

Answer to Question 2

C





 

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