Brand equity helps give a brand the power to capture and maintain ...

[Kikoku]

Brand equity helps give a brand the power to capture and maintain a consistent market share, which provides stability to an organization's sales volume.
 
 Indicate whether the statement is true or false

Question 2

Product demand usually becomes more elastic over time because more substitutes are found.
 
 Indicate whether the statement is true or false

[C.mcnichol98]

Answer to Question 1

True

Answer to Question 2

True