Author Question: Fruit of the Loom is launching a new advertising campaign. Within the first six months of the ... (Read 75 times)

TFauchery · **on:** Jun 29, 2018

Fruit of the Loom is launching a new advertising campaign. Within the first six months of the campaign, the media planners want the new advertisement's _____ to be 25 of the target market and the _____ to be four times.
A) reach; frequency
B) goal; multiplier
C) exposure; repetition
D) range; rate
E) impact; recurrence

Question 2

Anyone who becomes a member of Twitter, Facebook, or other social networking sites is a
A) collector.
B) spectator.
C) joiner.
D) creator.
E) critic.