The limitations in using publicity-based public relations tools stem primarily from the fact that
A) marketers alter the length of publicity releases.
B) publicity is never properly managed by media personnel.
C) media personnel consider only unfavorable messages as newsworthy.
D) it is time-consuming to convince media personnel that the information is newsworthy.
E) media personnel control the content of the communication.
Question 2
General Motors is a multinational company. In most countries in which it operates, General Motors opens facilities that give it total control over manufacturing and other processes. However, in China General Motors must partner with domestic companies due to legal and regulatory constraints. In these cases, GM owns part of the company, while the domestic firm owns the other part. In most countries, GM engages in ____________, but in China it engages in _______________.
A) direct ownership; joint ventures
B) strategic alliances; joint ventures
C) exporting; joint ventures
D) direct ownership; joint ventures
E) exporting; strategic alliances
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