This topic contains a solution. Click here to go to the answer

Author Question: Public relations A) should be used mostly to counteract any competitive promotions or negative ... (Read 87 times)

rayancarla1

  • Hero Member
  • *****
  • Posts: 571
Public relations
 A) should be used mostly to counteract any competitive promotions or negative publicity.
  B) is an element of promotion that should be handled on a continuous basis.
  C) should be used solely to respond to emergencies that could significantly damage the company's reputation.
  D) is paid communication that helps enhance a company's image by highlighting its philanthropic efforts.
  E) is generally not given much weight because the information is generated by the company itself.

Question 2

Scenario 8.2
  Use the following to answer the questions.
 
 
 
  Precision Brake Company is a supplier of brake components to the manufacturers of lawn tractors and 4-wheel ATVs. It also sells its products to independent repair centers, dealers, and other wholesalers in the Northeastern and Southern regions. Precision Brake has done research on the demand for lawn tractors and found that most manufacturers are in the states of Kentucky, Tennessee, and Alabama. Research also shows that most of the dealers who sell directly to individual consumers are in the Midwestern region, while dealers who sell to small business landscaping companies tend to be located in the Northeastern region. Company executives are considering expansion of its distribution to markets in the Midwest.
 
 
 
  Refer to Scenario 8.2. Last year, Precision Brake's sales to the manufacturers of lawn tractors declined, partially due to the fact that more consumers were hiring small landscaping businesses to cut their grass. This decline in sales for Precision Brake is an example of
 A) product scarcity.
  B) joint demand.
  C) derived demand.
  D) reciprocity demand.
  E) inelastic demand.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

mk6555

  • Sr. Member
  • ****
  • Posts: 310
Answer to Question 1

B

Answer to Question 2

C




rayancarla1

  • Member
  • Posts: 571
Reply 2 on: Jun 29, 2018
Gracias!


debra928

  • Member
  • Posts: 342
Reply 3 on: Yesterday
Wow, this really help

 

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

Did you know?

Recent studies have shown that the number of medication errors increases in relation to the number of orders that are verified per pharmacist, per work shift.

Did you know?

In 1886, William Bates reported on the discovery of a substance produced by the adrenal gland that turned out to be epinephrine (adrenaline). In 1904, this drug was first artificially synthesized by Friedrich Stolz.

Did you know?

There are actually 60 minerals, 16 vitamins, 12 essential amino acids, and three essential fatty acids that your body needs every day.

Did you know?

Amoebae are the simplest type of protozoans, and are characterized by a feeding and dividing trophozoite stage that moves by temporary extensions called pseudopodia or false feet.

For a complete list of videos, visit our video library