Author Question: Public relations A) should be used mostly to counteract any competitive promotions or negative ... (Read 64 times)

rayancarla1 · **on:** Jun 29, 2018

Public relations
A) should be used mostly to counteract any competitive promotions or negative publicity.
B) is an element of promotion that should be handled on a continuous basis.
C) should be used solely to respond to emergencies that could significantly damage the company's reputation.
D) is paid communication that helps enhance a company's image by highlighting its philanthropic efforts.
E) is generally not given much weight because the information is generated by the company itself.

Question 2

Scenario 8.2
Use the following to answer the questions.

Precision Brake Company is a supplier of brake components to the manufacturers of lawn tractors and 4-wheel ATVs. It also sells its products to independent repair centers, dealers, and other wholesalers in the Northeastern and Southern regions. Precision Brake has done research on the demand for lawn tractors and found that most manufacturers are in the states of Kentucky, Tennessee, and Alabama. Research also shows that most of the dealers who sell directly to individual consumers are in the Midwestern region, while dealers who sell to small business landscaping companies tend to be located in the Northeastern region. Company executives are considering expansion of its distribution to markets in the Midwest.

Refer to Scenario 8.2. Last year, Precision Brake's sales to the manufacturers of lawn tractors declined, partially due to the fact that more consumers were hiring small landscaping businesses to cut their grass. This decline in sales for Precision Brake is an example of
A) product scarcity.
B) joint demand.
C) derived demand.
D) reciprocity demand.
E) inelastic demand.