Author Question: What are the three main purposes of direct marketing programs? a. to close the sale, identify ... (Read 81 times)

leo leo · **on:** Jun 29, 2018

What are the three main purposes of direct marketing programs?
a. to close the sale, identify prospects, and engage consumers
b. to identify target markets, tailor the message, and support brand identity
c. to provide information, answer questions, and foster brand loyalty
d. to reward customers, furnish information, and generate brand preference

Question 2

After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogs and trade publications looking for these parts. The buyer is at which stage in the business buying decision process?
A) Problem recognition
B) Product specification
C) Product-supplier search and evaluation
D) Product-supplier selection
E) Product-supplier post-evaluation