Author Question: Direct marketing pioneer L.L. Bean has always been a relationship builder. What insight did L.L. ... (Read 46 times)

abarnes · **on:** Jun 29, 2018

Direct marketing pioneer L.L. Bean has always been a relationship builder. What insight did L.L. Bean have from the beginning regarding the use of direct marketing?
a. Word-of-mouth advertising is the best way to build a marketing base.
b. Long-term customer relationships must be based on trust.
c. Closing the sale comes first and commitment to customer satisfaction comes second.
d. Customers are willing to pay for catalogs if given the proper incentive.

Question 2

Which of the following industries is most likely to employ combative promotional efforts?
A) Fast food
B) Computer laptops
C) Tax-preparation services
D) Universities
E) Automotive