This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Direct marketing pioneer L.L. Bean has always been a relationship builder. What insight did L.L. ... (Read 28 times)

abarnes

  • Hero Member
  • *****
  • Posts: 556
on: Jun 29, 2018
Direct marketing pioneer L.L. Bean has always been a relationship builder. What insight did L.L. Bean have from the beginning regarding the use of direct marketing?
 a. Word-of-mouth advertising is the best way to build a marketing base.
  b. Long-term customer relationships must be based on trust.
  c. Closing the sale comes first and commitment to customer satisfaction comes second.
  d. Customers are willing to pay for catalogs if given the proper incentive.

Question 2

Which of the following industries is most likely to employ combative promotional efforts?
 A) Fast food
  B) Computer laptops
  C) Tax-preparation services
  D) Universities
  E) Automotive


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

billybob123

  • Sr. Member
  • ****
  • Posts: 336
Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

A


abarnes

  • Member
  • Posts: 556
Reply 2 on: Jun 29, 2018
Excellent

elyse44

  • Member
  • Posts: 319
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Children with strabismus (crossed eyes) can be treated. They are not able to outgrow this condition on their own, but with help, it can be more easily corrected at a younger age. It is important for infants to have eye examinations as early as possible in their development and then another at age 2 years.

Did you know?

Recent studies have shown that the number of medication errors increases in relation to the number of orders that are verified per pharmacist, per work shift.

Did you know?

On average, the stomach produces 2 L of hydrochloric acid per day.

Did you know?

Pubic lice (crabs) are usually spread through sexual contact. You cannot catch them by using a public toilet.

Did you know?

In inpatient settings, adverse drug events account for an estimated one in three of all hospital adverse events. They affect approximately 2 million hospital stays every year, and prolong hospital stays by between one and five days.

Relationship between body size and seed size in Galapagos finch species Relationship between body size and seed size in Galapagos finch species
Steric relationship of the stereoisomers of alanine to the absolute configuration of L Steric relationship of the stereoisomers of alanine to the absolute configuration of L
Apply effleurage and direct pressure on attachments of pectoralis minor. Lift one arm off the table ... Apply effleurage and direct pressure on attachments of pectoralis minor. Lift one arm off the table ...
Direct pressure to deep rotator muscles using the elbow. Use the elbow tip to apply pressure moving ... Direct pressure to deep rotator muscles using the elbow. Use the elbow tip to apply pressure moving ...
5-4 The relationship between vapor pressure and temperature—in this case for water. As the ... 5-4 The relationship between vapor pressure and temperature—in this case for water. As the ...
Relationship between the number of amino acid substitutions Relationship between the number of amino acid substitutions
Video: Cardiac Cycle (Part 1 of 4)

For a complete list of videos, visit our video library