Author Question: Jason owns a small landscaping business called GreenScapes. When buying a new pickup truck for his ... (Read 201 times)

moongchi · **on:** Jun 29, 2018

Jason owns a small landscaping business called GreenScapes. When buying a new pickup truck for his landscaping business, Jason negotiated with Palmetto Dodge, a dealer, with the agreement that GreenScapes would be the service company Palmetto Dodge used for all of its landscaping needs. This is an example of
A) a new task purchase.
B) a straight rebuy.
C) a modified rebuy.
D) reciprocity.
E) a straight purchase.

Question 2

H&M, a clothing company, communicates to its target customers by advertising in magazines, offering clothing information on its website, creating a periodic online newsletter, and using Facebook and Twitter. These vehicles through which the coded message is transmitted from the source, H&M, to the receiver, the prospective customer, are called
A) fields of reference.
B) decoders.
C) encoders.
D) relay channels.
E) communication channels.