Author Question: How does sales promotion differ from promotion in general?[br][br][b][color=#151B54]Question ... (Read 61 times)

sdfghj · **on:** Jun 29, 2018

How does sales promotion differ from promotion in general?

Question 2

Individuals and business organizations that buy finished goods and resell them to make a profit without changing the physical characteristics of the product are classified as ____ markets.
A) consumer
B) institutional
C) producer
D) government
E) reseller

jxjsniuniu · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Sales promotion is an activity or material that acts as a direct inducement, offering added value or incentive for the product to resellers, salespeople, or consumers. Examples include free samples, games, rebates, sweepstakes, contests, premiums, and coupons. Sales promotion should not be confused with promotion; sales promotion is just one part of the comprehensive area of promotion. Marketers spend more on sales promotion than on advertising, and sales promotion appears to be a faster-growing area than advertising.

Answer to Question 2

E