Author Question: The time that a buyer has to make a purchase decision is a situational influence. Indicate whether ... (Read 107 times)

beccaep · **on:** Jun 29, 2018

The time that a buyer has to make a purchase decision is a situational influence.

Indicate whether the statement is true or false

Question 2

It's time to take your weekly trip to the grocery store. You bring a coupon good for 50 off a national brand of coffee. As you walk the aisles, a woman asks if you'd like to try a slice of pizza. After you taste it, she points out where the brand is kept in the freezer display. When you get to your favorite brand of toothpaste, you're delighted to find that a toothbrush with the same brand name is attached to the box at no charge. You turn the corner and run into a cardboard cutout of one of the stars from a leading medical drama on TV. This display has a medical kit full of a new brand of pain reliever built into it. Your last stop is the cereal aisle, where you notice that one brand offers a chance to buy a T-shirt with a picture of the brand's cartoon character for 4.95 . Which of the several possible objectives of promotion did all these activities have in common?
a. to highlight a particular product attribute
b. to build an image for a product
c. to elicit an immediate purchase of a product
d. to create loyalty toward a product