Author Question: Scenario 15.1 Use the following to answer the questions. Landry Restaurants, Inc owns a number ... (Read 72 times)

vinney12

  • Hero Member
  • *****
  • Posts: 586
Scenario 15.1
  Use the following to answer the questions.
 
  Landry Restaurants, Inc owns a number of different franchised restaurants, including the Rain Forest Cafe and their recent addition, the T-Rex Cafe. Both the Rain Forest and T-Rex restaurants differentiate themselves from their competitors by offering a unique dining experience. At the Rain Forest Cafe you can dine under a ceiling of lush tropical forest plants while you are viewing the enormous aquarium with exotic fish. Periodically, the rain forest explodes with the sound of waterfalls and birds. Giant stuffed monkeys, parrots, and other jungle creatures are planted within the landscape. The Rain Forest Cafe also contains a gift shop, where customers can purchase T-shirts, hats, and other items emblazoned with the Rain Forest logo. The newer T-Rex Cafe has a similar approach to the uniqueness of the dining experience. The T-Rex Cafe offers guests a hands-on prehistoric experience, including educational, interactive computer screens. Customers can also pan for precious gems and fossils in Discovery Creek or feast on food from the Kitchen of Fire. The T-Rex Cafe also has a gift shop, where customers can purchase items with the T-Rex logo or build their very own stuffed dinosaur, through Build-a-Dino by the Build-a-Bear franchise.
 
 
  Refer to Scenario 15.1. The lush tropical plants and aquarium represent the ____ of the Rain Forest Cafe.
 A) product lines
  B) retail positioning
  C) scrambled merchandising
  D) atmospherics
  E) category management

Question 2

There are situational influences that cannot be controlled.
 
 Indicate whether the statement is true or false



tsternbergh47

  • Sr. Member
  • ****
  • Posts: 311
Answer to Question 1

D

Answer to Question 2

True



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Recent studies have shown that the number of medication errors increases in relation to the number of orders that are verified per pharmacist, per work shift.

Did you know?

Approximately 25% of all reported medication errors result from some kind of name confusion.

Did you know?

Though newer “smart” infusion pumps are increasingly becoming more sophisticated, they cannot prevent all programming and administration errors. Health care professionals that use smart infusion pumps must still practice the rights of medication administration and have other professionals double-check all high-risk infusions.

Did you know?

The human body produces and destroys 15 million blood cells every second.

Did you know?

Approximately 500,000 babies are born each year in the United States to teenage mothers.

For a complete list of videos, visit our video library