Author Question: Kellogg's is introducing a new bran waffle for toasters. Television commercials will be a key ... (Read 168 times)

tth · **on:** Jun 29, 2018

Kellogg's is introducing a new bran waffle for toasters. Television commercials will be a key element in communicating the benefits associated with this product. Based on that decision, Kellogg's is expecting consumers to engage in what form of decision making?
A) Routinized response behavior
B) Limited decision making
C) Extended decision making
D) Impulse buying
E) Extensive response behavior

Question 2

You have created a new website promoting a fruit-flavored power drink for a beverage producer. The site is targeting college students and appears to be getting a decent amount of traffic, but it is still in the development stage. You want to give the client feedback on where and how users spend their time on the site. You would do best to
a. get accurate user data from Web analytic software.
b. do a search engine access analysis.
c. compare your hits to those of competitors.
d. review measurement data from a media research firm.