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Author Question: What are the purchasing situation variables in an industrial ... (Read 30 times)

jeatrice

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on: Jun 29, 2018
What are the purchasing situation variables in an industrial market?

Question 2

Distinguish between product usage and product benefit segmentation characteristics.


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Yixagurpuldink

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Reply #1 on: Jun 29, 2018
Answer to Question 1

The purchasing situation variables in an industrial market include the stage of the buying process and other factors that may influence the buying process, such as culture.

Answer to Question 2

Product usage characteristics are related to the amount of a product used. Product benefit characteristics are related to the benefits consumers derive from the product.


jeatrice

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

rachel

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Reply 3 on: Yesterday
Excellent

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