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Author Question: The ________ of the merchandise mix refers to the number of different merchandise lines the retailer ... (Read 186 times)

joesmith1212

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on: Jun 29, 2018
The ________ of the merchandise mix refers to the number of different merchandise lines the retailer stocks in the store.
 a. variety
 b. assortment
 c. breadth
 d. depth
 e. product line mix

Question 2

If your conduct a test market in St. Louis for a new product and use the results to make a decision about whether or not you want to launch this product nationwide, what validity factor are you considering?
 a. External validity
 b. History
 c. Instrumentation
 d. Testing


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bhavsar

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

a


joesmith1212

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

Kedrick2014

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Reply 3 on: Yesterday
Excellent

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