When a researcher attempts to contact potential respondents by ...

[Davideckstein7]

When a researcher attempts to contact potential respondents by phone who were not at home when the researcher called previously, this is an example of a:
 a. CATI.
 b. drop-off method.
 c. pretest.
 d. callback.

Question 2

A geographic information system (GIS) can help the retailer allocate its advertising budget to different stores based on the market potential in their respective trade areas. Similarly, a geographic information system can help the retailer develop a more effective direct-mail campaign to prospective customers. This is:
 a. advertising management.
 b. new store cannibalization.
 c. trade area definition.
 d. market selection.
 e. site analysis.

[Carissamariew]

Answer to Question 1

d

Answer to Question 2

a

[Davideckstein7]

Thank you

[Carissamariew]

Happy to help you