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Author Question: When a researcher attempts to contact potential respondents by phone who were not at home when the ... (Read 79 times)

Davideckstein7

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on: Jun 29, 2018
When a researcher attempts to contact potential respondents by phone who were not at home when the researcher called previously, this is an example of a:
 a. CATI.
 b. drop-off method.
 c. pretest.
 d. callback.

Question 2

A geographic information system (GIS) can help the retailer allocate its advertising budget to different stores based on the market potential in their respective trade areas. Similarly, a geographic information system can help the retailer develop a more effective direct-mail campaign to prospective customers. This is:
 a. advertising management.
 b. new store cannibalization.
 c. trade area definition.
 d. market selection.
 e. site analysis.


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Carissamariew

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

a


Davideckstein7

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Reply #2 on: Jun 29, 2018
Thank you :)


Carissamariew

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Reply #3 on: Jun 29, 2018
Happy to help you


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