When a focus group discussion is recorded on videotape so that it can be analyzed at a later time, what type of advantage is this?
a. Scrutiny
b. Piggybacking
c. Case study
d. Narrowcasting
Question 2
The easiest way for a retailer to gain competitive advantage is to:
a. have the best location.
b. satisfy the customer's needs and wants better than the competition.
c. have the lowest prices.
d. reduce the costs of providing customer service.
e. have the highest paid sales force.
