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Author Question: One promotion by Travelocity.com whose objective was to induce customer loyalty involved a. 50 ... (Read 52 times)

haleyc112

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on: Jun 29, 2018
One promotion by Travelocity.com whose objective was to induce customer loyalty involved
 a. 50 discounts for airline ticket purchases.
  b. free rental car.
  c. 1,500 bonus frequent flier miles.
  d. 10 discount on hotel reservations.
  e. a contest for a trip to Hawaii.

Question 2

Strategic Sourcing Groups and Global Sourcing Councils are examples of ________. Which are defined as mechanisms that permit coordination of common business unit spend categories at a central point.
 a. enablers
 b. processes
 c. facilitators
 d. teams


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cadimas

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

a


haleyc112

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Reply #2 on: Jun 29, 2018
Thank you :)


cadimas

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Reply #3 on: Jun 29, 2018
Happy to help you


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