Author Question: Influencer marketing involves individuals or groups who: a. represent the larger public in their ... (Read 36 times)

CharlieWard · **on:** Jun 29, 2018

Influencer marketing involves individuals or groups who:
a. represent the larger public in their opinions on products or brands.
b. support social causes or issues promoted by an organization.
c. spread positive word-of-mouth to a broad population.
d. are unusually impacted by branded marketing programs.

Question 2

According to John Sweeney, if you're working with a pool of talented people, they'll produce their best work if you:
a. hand them over to the account executive.
b. keep them out of any conflicts that arise.
c. give them some structure.
d. just agree with them.