Influencer marketing involves individuals or groups who: a. ...

[CharlieWard]

Influencer marketing involves individuals or groups who:
 a. represent the larger public in their opinions on products or brands.
  b. support social causes or issues promoted by an organization.
  c. spread positive word-of-mouth to a broad population.
  d. are unusually impacted by branded marketing programs.

Question 2

According to John Sweeney, if you're working with a pool of talented people, they'll produce their best work if you:
 a. hand them over to the account executive.
  b. keep them out of any conflicts that arise.
  c. give them some structure.
  d. just agree with them.

[alexanderhamilton]

Answer to Question 1

c

Answer to Question 2

c

[CharlieWard]

Thanks for the timely response, appreciate it

[frankwu0507]

Excellent