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Author Question: Marketing databases can be expanded by adding in which a person resides. a. demographic b. ... (Read 231 times)

karen

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on: Jun 29, 2018
Marketing databases can be expanded by adding in which a person resides.
 a. demographic
  b. psychographic
  c. telegraphic
  d. geo-demographicdata, which reveals the characteristics of the neighborhood

Question 2

To determine the public's knowledge of a product, a marketer asks consumers to name five breakfast cereals.
  Cheerios is the cereal most often listed first, so it is considered to show
 a. top-of-the-mind awareness.
  b. purchase intent.
  c. ethnocentrism.
  d. market awareness.


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katieost

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

a


karen

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Reply 2 on: Jun 29, 2018
Excellent

sarah_brady415

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Reply 3 on: Yesterday
Gracias!

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