Author Question: Marketing databases can be expanded by adding in which a person resides. a. demographic b. ... (Read 232 times)

karen · **on:** Jun 29, 2018

Marketing databases can be expanded by adding in which a person resides.
a. demographic
b. psychographic
c. telegraphic
d. geo-demographicdata, which reveals the characteristics of the neighborhood

Question 2

To determine the public's knowledge of a product, a marketer asks consumers to name five breakfast cereals.
Cheerios is the cereal most often listed first, so it is considered to show
a. top-of-the-mind awareness.
b. purchase intent.
c. ethnocentrism.
d. market awareness.