On a cost-per-thousand (CPM) basis, the process of running Web ads:
a. is virtually nonexistent because there is no charge for most ads.
b. is much less expensive than ads placed in traditional media.
c. compares favorably with ads placed in traditional media.
d. becomes a great deal more expensive than ads placed in traditional media.
Question 2
Which of the following is a similarity between habit and variety seeking?
a. They refer to the tendency of consumers to continue using a brand for many years.
b. They both involve a high degree of brand loyalty.
c. They involve a high degree of emotional connection to a brand.
d. They occur in settings where a decision isn't involving.
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