Author Question: On a cost-per-thousand (CPM) basis, the process of running Web ads: a. is virtually nonexistent ... (Read 96 times)

misspop

  • Hero Member
  • *****
  • Posts: 540
On a cost-per-thousand (CPM) basis, the process of running Web ads:
 a. is virtually nonexistent because there is no charge for most ads.
  b. is much less expensive than ads placed in traditional media.
  c. compares favorably with ads placed in traditional media.
  d. becomes a great deal more expensive than ads placed in traditional media.

Question 2

Which of the following is a similarity between habit and variety seeking?
 a. They refer to the tendency of consumers to continue using a brand for many years.
  b. They both involve a high degree of brand loyalty.
  c. They involve a high degree of emotional connection to a brand.
  d. They occur in settings where a decision isn't involving.



sarah_brady415

  • Sr. Member
  • ****
  • Posts: 328
Answer to Question 1

c

Answer to Question 2

d



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Only one in 10 cancer deaths is caused by the primary tumor. The vast majority of cancer mortality is caused by cells breaking away from the main tumor and metastasizing to other parts of the body, such as the brain, bones, or liver.

Did you know?

Medication errors are more common among seriously ill patients than with those with minor conditions.

Did you know?

Many medications that are used to treat infertility are injected subcutaneously. This is easy to do using the anterior abdomen as the site of injection but avoiding the area directly around the belly button.

Did you know?

Colchicine is a highly poisonous alkaloid originally extracted from a type of saffron plant that is used mainly to treat gout.

Did you know?

In most cases, kidneys can recover from almost complete loss of function, such as in acute kidney (renal) failure.

For a complete list of videos, visit our video library