Which of the following is true of upfronts? a. It is increasing ...

[nramada]

Which of the following is true of upfronts?
 a. It is increasing in popularity and will gain twice as much popularity within the next decade.
  b. It is a television programming ritual conducted in the fall each year.
  c. It is a period where the television networks reveal their fall line-ups and presell advertising on them.
  d. About 25 percent of prime-time television advertising is bought in upfronts.

Question 2

Why did women become the primary target for advertisers in the 1920s?
 a. They enjoyed a significantly higher standard of living than men.
  b. They made most of the purchasing decisions for the household.
  c. Public pleasure was considered more of a sin than in the Victorian era.
  d. The chain of needs existed mainly more women, and not men.

[bigsis44]

Answer to Question 1

c

Answer to Question 2

b

[nramada]

TYSM

[amandanbreshears]

Excellent