Author Question: Which of the following is true of upfronts? a. It is increasing in popularity and will gain twice as ... (Read 78 times)

nramada · **on:** Jun 29, 2018

Which of the following is true of upfronts?
a. It is increasing in popularity and will gain twice as much popularity within the next decade.
b. It is a television programming ritual conducted in the fall each year.
c. It is a period where the television networks reveal their fall line-ups and presell advertising on them.
d. About 25 percent of prime-time television advertising is bought in upfronts.

Question 2

Why did women become the primary target for advertisers in the 1920s?
a. They enjoyed a significantly higher standard of living than men.
b. They made most of the purchasing decisions for the household.
c. Public pleasure was considered more of a sin than in the Victorian era.
d. The chain of needs existed mainly more women, and not men.