A media planner is making placement decisions for a new line of ...

[EY67]

A media planner is making placement decisions for a new line of cosmetics. She focuses on ten different cities in the country where the purchase size of the products is high. This is an example of:
 a. geo-targeting.
  b. media mix.
  c. below-the-line promotions.
  d. above-the-line promotions.

Question 2

In the 1970s, there was a growing concern over what effect 200 million a year in advertising had on children.
 a. True
  b. False
 Indicate whether the statement is true or false

[qytan]

Answer to Question 1

a

Answer to Question 2

True

[EY67]

Thank you

[qytan]

No problemo