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Author Question: A media planner is making placement decisions for a new line of cosmetics. She focuses on ten ... (Read 102 times)

EY67

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on: Jun 29, 2018
A media planner is making placement decisions for a new line of cosmetics. She focuses on ten different cities in the country where the purchase size of the products is high. This is an example of:
 a. geo-targeting.
  b. media mix.
  c. below-the-line promotions.
  d. above-the-line promotions.

Question 2

In the 1970s, there was a growing concern over what effect 200 million a year in advertising had on children.
 a. True
  b. False
 Indicate whether the statement is true or false


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qytan

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

True


EY67

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Reply #2 on: Jun 29, 2018
Thank you


qytan

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Reply #3 on: Jun 29, 2018
No problemo


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