Author Question: Describe the role advertisers play for trade resellers.[br][br][b][color=#9E3EA8]Question ... (Read 113 times)

newyorker26 · **on:** Jun 29, 2018

Describe the role advertisers play for trade resellers.

Question 2

Even after elevating customer service to a strategic level, the information from dissatisfied customers is not considered to be a strategic organizational resource.

Indicate whether the statement is true or false

jessicaduplan · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A trade reseller is a general description for all organizations in the marketing channel of distribution that buy products to resell to customers. Resellers can be retailers, wholesalers, or distributors. These resellers deal with both household consumers and business buyers at all geographic market levels.

Retailers that sell in national or global markets are the most visible reseller advertisers and promotion users. Regional retail chains, typically grocery chains or department stores serve multistate markets and use advertising suited to their regional customers. At the local level, small retail shops of all sorts rely on newspaper, radio, television, and are a completely different breed of reseller. Technically, these types of
companies deal only with business customers, since their position in the distribution channel dictates that they sell products either to producers (who buy goods to produce other goods) or to retailers (who resell goods to household consumers). Wholesalers and distributors
have little need for mass media advertising over media such as television and radio. Rather, they use trade publications, directory advertising such as the Yellow Pages and trade directories, direct mail, personal selling, and their Internet websites as their main advertising media.

Answer to Question 2

F