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Author Question: What is the role of situation analysis in SMC?[br][br][b][color=#9E3EA8]Question ... (Read 19 times)

saliriagwu

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on: Jun 29, 2018
What is the role of situation analysis in SMC?

Question 2

All of the following are referents except
 a. anticipated market changes c. past performance in relation to key competitors
  b. anticipated changes within the firm d. All of the above are valid referents.


sarah_brady415

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Reply #1 on: Jun 29, 2018
Answer to Question 1

Situation analysis discussed in earlier chapters pertains to strategy selectionselection of strategy at the corporate, marketing, and marketing communications levels. Situation analysis can also be conducted to assist marketers in setting objectives and allocating resources.

Answer to Question 2

D
Referents include all of the above and industry norms, forecasted changes, and anticipated performance in relation to competitors,


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