A marketing strategy that represents a hasty response to environmental changes is called a
a. reactive strategy.
b. proactive strategy.
c. hyperactive strategy.
d. defensive strategy.
e. offensive strategy.
Question 2
In 1953 Congress passed the Small Business Act to help small firms (including franchisees) obtain loans for startups and other business needs. The SBA helps franchisees obtain capital through several ways indicated below. Which one option below is not offered by the SBA to small businesses?
a. the SBA loan guarantee program
b. Small Business Investment companies (SBICs)
c. direct SBA (direct federal tax monies) provided to the business for startup funding
d. the Federal Registry, which has as a part called the Franchise Registry specific for assisting in creating loan possibilities into the franchise industry
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