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Author Question: According to Berry and Parasuraman, which of the following is NOT a guideline for a comprehensive ... (Read 45 times)

OSWALD

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on: Jun 29, 2018
According to Berry and Parasuraman, which of the following is NOT a guideline for a comprehensive service quality information system?
 a. Measure service expectations
  b. Emphasize information quantity
  c. Capture customers' words
  d. Link service performance to business results
  e. Reach every employee

Question 2

The initial franchise fee is
 a. a one-time cost or fee born by the new franchisee
  b. a recurring cost or fee, every three or five years
  c. a one-time fee that is most often waived by the franchisor
  d. none of the above


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Sarahjh

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

A. Initial franchise fee is just that: an initial or one-time fee. Often this fee is non-refundable if franchisor and prospective franchisee decide to part company prior to startup.


OSWALD

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

elyse44

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Reply 3 on: Yesterday
Excellent

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