According to Berry and Parasuraman, which of the following is NOT ...

[OSWALD]

According to Berry and Parasuraman, which of the following is NOT a guideline for a comprehensive service quality information system?
 a. Measure service expectations
  b. Emphasize information quantity
  c. Capture customers' words
  d. Link service performance to business results
  e. Reach every employee

Question 2

The initial franchise fee is
 a. a one-time cost or fee born by the new franchisee
  b. a recurring cost or fee, every three or five years
  c. a one-time fee that is most often waived by the franchisor
  d. none of the above

[Sarahjh]

Answer to Question 1

b

Answer to Question 2

A. Initial franchise fee is just that: an initial or one-time fee. Often this fee is non-refundable if franchisor and prospective franchisee decide to part company prior to startup.

[OSWALD]

Great answer, keep it coming

[Dinolord]

Gracias!