An account planner: a. is more likely to suggest the idea for the ...

[maychende]

An account planner:
 a. is more likely to suggest the idea for the visuals.
  b. comes up with the headline or tag line.
  c. keeps the profile of the target consumer in the team's mind.
  d. is responsible for the actual production and is usually in charge on the set.

Question 2

Firms that maintain and manage large databases of mailing lists are known as digital/interactive agencies.
 a. True
  b. False
 Indicate whether the statement is true or false

[Amiracle]

Answer to Question 1

c

Answer to Question 2

False