Author Question: Digital/interactive agencies are those that have expertise in preparing communications for new ... (Read 30 times)

jasdeep_brar · **on:** Jun 29, 2018

Digital/interactive agencies are those that have expertise in preparing communications for new media, such as the
Internet, mobile marketing, and interactive television.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Which of the following is a characteristic of a moment of truth?
a. Simple services have more moments of truth than complex services.
b. All moments of truth carry the same significance for customer satisfaction.
c. Each moment of truth possesses a single opportunity for failure.
d. All of these are characteristic of a moment of truth.
e. None of these is characteristic of a moment of truth.