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Author Question: Which of the following characteristics is NOT considered a benefit of service guarantees to the ... (Read 27 times)

wrbasek0

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on: Jun 29, 2018
Which of the following characteristics is NOT considered a benefit of service guarantees to the service provider?
 a. A service guarantee forces the customer to focus on the firm's definition of service quality.
  b. A service guarantee sets standards for the employees and customers.
  c. A service guarantee generates feedback.
  d. A service guarantee provides opportunities to study service failures.
  e. Service guarantees tend to prevent service switching behavior by customers.

Question 2

Which of the following is a protectable property right granted by the government that protects an invention, new device, or innovation?
 a. patent
  b. copyright
  c. trade secret
  d. trademark


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ciecieme

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

A. A patent is a protectable property right granted by the government that protects an invention, new device, or innovation.


wrbasek0

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Reply 2 on: Jun 29, 2018
Gracias!

abro1885

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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