A free sample is an example of a. an advertisement. b. ...

[kamilo84]

A free sample is an example of
 a. an advertisement.
  b. publicity.
  c. a sales promotion.
  d. public relations.
  e. integrated marketing communication.

Question 2

What is the primary purpose of information systems in a start-up franchise?
 a. to improve operations at franchised units
  b. to improve operations at franchisor's headquarters
  c. to generate data which can be used to accumulate working knowledge
  d. to leverage working knowledge and increase profits

[frejo]

Answer to Question 1

c

Answer to Question 2

B. Information systems that can improve basic franchisor headquarter operations fall into five major categories: Franchise Support Systems, Franchise Development Systems, Franchisor Headquarters Office Management Systems, Suppliers/Government Contact Management Systems, and Communication Systems.

[kamilo84]

Correct answers!

[frejo]

Great! Please up vote