Author Question: A service blueprint is a graphical representation of how the key service components are combined to ... (Read 47 times)

jessicacav

  • Hero Member
  • *****
  • Posts: 558
A service blueprint is a graphical representation of how the key service components are combined to create the service performance.
 
 Indicate whether the statement is true or false

Question 2

Advertisers have a wide choice of objectives and methods when creating an ad for a product, no matter what the product category is. For example, both Taylor and Yamaha sell guitars. Both have created ads that have been recognized by the advertising industry as outstanding creative efforts. However, they have chosen different ways to use magazine advertising to sell guitars.
 
  A representative advertisement for Taylor features a photograph of a beautiful, lush, fog-shrouded green forest. The headline reads, If a tree falls in the forest and you're not there to hear it, does it make a sound? Yes, it just might take 7 or 8 years. The copy is three sentences long and talks about the time and attention that Taylor takes in making quality guitars. Only the top couple inches of a guitar featuring the Taylor logo is shown. While the ad could be classified as exemplifying a number of approaches to meeting message objectives, it most closely fits the description of the USP method by linking a key attribute (quality) to the brand name (Taylor).
 
  The main visual in an ad for the Yamaha Pacifica is a bold shot of the guitar. The headline reads, To survive, you need four things: Food. Sex. Shelter. Guitars. Make that two things. This ad also features characteristics of several approaches to meeting message objectives. However, the headline seems to define it as using the humor method to persuade consumers to prefer the brand.
  Ads such as Taylor's try to:
 a. link special attributes to a brand, either explicitly or implicitly.
  b. place brands in socially desirable environments.
  c. use comparisons to other brands to create an image.
  d. engage the consumer on a high cognitive level.



johnharpe

  • Sr. Member
  • ****
  • Posts: 338
Answer to Question 1

T

Answer to Question 2

a



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

In 2006, a generic antinausea drug named ondansetron was approved. It is used to stop nausea and vomiting associated with surgery, chemotherapy, and radiation therapy.

Did you know?

Bisphosphonates were first developed in the nineteenth century. They were first investigated for use in disorders of bone metabolism in the 1960s. They are now used clinically for the treatment of osteoporosis, Paget's disease, bone metastasis, multiple myeloma, and other conditions that feature bone fragility.

Did you know?

The Centers for Disease Control and Prevention (CDC) was originally known as the Communicable Disease Center, which was formed to fight malaria. It was originally headquartered in Atlanta, Georgia, since the Southern states faced the worst threat from malaria.

Did you know?

Illness; diuretics; laxative abuse; hot weather; exercise; sweating; caffeine; alcoholic beverages; starvation diets; inadequate carbohydrate consumption; and diets high in protein, salt, or fiber can cause people to become dehydrated.

Did you know?

The eye muscles are the most active muscles in the whole body. The external muscles that move the eyes are the strongest muscles in the human body for the job they have to do. They are 100 times more powerful than they need to be.

For a complete list of videos, visit our video library