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Author Question: A design and communication tool that represents both the frontstage enactment and its backstage ... (Read 9 times)

yoooooman

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on: Jun 29, 2018
A design and communication tool that represents both the frontstage enactment and its backstage support of a service performance is called a
 a. service script.
  b. service blueprint.
  c. supplementary service sequence.
  d. complex service offering.
  e. divergent service offering.

Question 2

Which of the following is true about co-branding?
 a. it is primarily franchisor-driven.
  b. it is primarily customer-driven.
  c. it is primarily franchisee-driven.
  d. it can be either franchisor- or franchisee-driven.


bobsmith

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

D. Co-branding is now considered a standard business practice that a franchisor should disclose in its Uniform Franchise Offering Circular (UFOC), but co-branding can also be a franchisee-driven initiative.


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