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Author Question: A leading car company pays to have its cars prominently featured in an upcoming movie. The ... (Read 36 times)

PhilipSeeMore

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on: Jun 29, 2018
A leading car company pays to have its cars prominently featured in an upcoming movie. The advertising method used here is .
 a. product placement
  b. an infomercial
  c. an advertorial
  d. social disruption

Question 2

Which of the following is an example of a brand extension?
 a. Tracker, a company selling security systems, advertises its product on a local television network.
  b. Dog Handler, a manufacturer of leashes for dogs, collaborates with a competitor to expand its market base.
  c. Blossoms, a women's perfume line, advertises its new line through sales promotions and point-of-purchaseadvertising at department stores.
 d. The manufacturers of Cocoa flakes, a popular cereal, launches a biscuit called Cocoa crunch in a new product category.


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Pariscourtney

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Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

d


PhilipSeeMore

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Reply 2 on: Jun 29, 2018
Excellent

ktidd

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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