Author Question: A leading car company pays to have its cars prominently featured in an upcoming movie. The ... (Read 77 times)

PhilipSeeMore · **on:** Jun 29, 2018

A leading car company pays to have its cars prominently featured in an upcoming movie. The advertising method used here is .
a. product placement
b. an infomercial
c. an advertorial
d. social disruption

Question 2

Which of the following is an example of a brand extension?
a. Tracker, a company selling security systems, advertises its product on a local television network.
b. Dog Handler, a manufacturer of leashes for dogs, collaborates with a competitor to expand its market base.
c. Blossoms, a women's perfume line, advertises its new line through sales promotions and point-of-purchaseadvertising at department stores.
d. The manufacturers of Cocoa flakes, a popular cereal, launches a biscuit called Cocoa crunch in a new product category.