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Author Question: If the industry at large usually attains an average brand attitude of 40 percent using a certain ... (Read 129 times)

Chelseaamend

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on: Jun 29, 2018
If the industry at large usually attains an average brand attitude of 40 percent using a certain measure and the brand in question has averaged 50 percent as indicated by a consumer survey conducted last year, then next year's brand attitude objective should be set _____.
 a. between 40 and 50 c. above 50
  b. under 40 d. None of the above.

Question 2

Knowing the industry average of communications performance can help the manager determine whether the desired level of the _____ should be at, above, or below the brand's past performance.
 a. tactic c. strategy
  b. goal d. objective


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zacnyjessica

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
This is an example of using industry average in relation to the use of the selected measure of the communications objective.

Answer to Question 2

D
Definition of marketing objective


Chelseaamend

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Reply 2 on: Jun 29, 2018
Gracias!

epscape

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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