Author Question: If the industry at large usually attains an average brand attitude of 40 percent using a certain ... (Read 63 times)

Chelseaamend · **on:** Jun 29, 2018

If the industry at large usually attains an average brand attitude of 40 percent using a certain measure and the brand in question has averaged 50 percent as indicated by a consumer survey conducted last year, then next year's brand attitude objective should be set _____.
a. between 40 and 50 c. above 50
b. under 40 d. None of the above.

Question 2

Knowing the industry average of communications performance can help the manager determine whether the desired level of the _____ should be at, above, or below the brand's past performance.
a. tactic c. strategy
b. goal d. objective

zacnyjessica · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A
This is an example of using industry average in relation to the use of the selected measure of the communications objective.

Answer to Question 2

D
Definition of marketing objective