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Author Question: Which of the following refers to methods used to capture respondents' perceptions, thoughts, and ... (Read 27 times)

moongchi

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on: Jun 29, 2018
Which of the following refers to methods used to capture respondents' perceptions, thoughts, and feelings about a brand in very indirect ways?
 a. projective measures c. perceptive measures
  b. ascertaining measures d. None of the above.

Question 2

Which of the following measures uses adjectives about the product?
 a. thought-elicitation procedure c. semantic differential
  b. mushiness index d. None of the above.


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wuly

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Definition of projective measures

Answer to Question 2

A
Examples of adjectives used in the semantic differential measure of brand attitude include appealing, good, beautiful, and favorable.


moongchi

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Reply 2 on: Jun 29, 2018
Excellent

epscape

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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